Building a Risk-Centric MSP: Lessons from the Field

November 18, 2025 at 10:00 am MT

A risk-centric approach isn't just the future of MSPs—it's becoming table stakes. But the journey from firefighting mode to strategic risk management comes with real challenges: technology complexity, team scaling, proving value, and knowing how to evolve your business model. Join us as two MSP leaders share what they've learned, the pitfalls to avoid, and the blueprint to get there faster.

What You’ll Learn

The Case for Going Risk-Centric

Understand why a risk-centric approach has become essential for MSPs, what it enables for your business and your clients, and how it differentiates you in a crowded market. Learn what competitive and financial advantages this shift unlocks.

Navigating Common Pitfalls

Discover the mistakes MSPs make when shifting to this approach—from technology missteps to team scaling challenges—and the practical strategies Frank and Dave used to overcome them without slowing momentum.

Evolving Your Business Model

Learn how to adapt your go-to-market strategy, pricing, and partnerships to support a risk-centric approach. Understand how to position this shift with clients, evaluate vendor relationships, and potentially explore joint ventures that scale your capabilities faster.

Event Details

Your ability to shift from reactive problem-solving to strategic risk management is reshaping what clients expect and how they value your services. But this shift requires more than good intentions. It demands identifying the right opportunities, avoiding costly missteps, and evolving your go-to-market, pricing, and partnerships to support this new direction.

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Frank Merino and Dave Clipp have walked this path and built thriving practices around it. They'll share the real decisions they made, what worked and what didn't, how they positioned the shift with their teams and clients, and how they scaled their capabilities through technology, hiring, and strategic partnerships. This session gives you a blueprint—specific enough to be actionable, but flexible enough to work for your size and market.

Speakers

Dave Clipp

President and CEO
Atom Creek

Frank Merino

COO
Forthright Cyber

Andrew Scott

Field CISO
Todyl

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