Building a Risk-Centric MSP: Lessons from the Field

Your ability to shift from reactive problem-solving to strategic risk management is reshaping what clients expect and how they value your services. But this shift requires more than good intentions. It demands identifying the right opportunities, avoiding costly missteps, and evolving your go-to-market, pricing, and partnerships to support this new direction.

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Frank Merino and Dave Clipp have walked this path and built thriving practices around it. They'll share the real decisions they made, what worked and what didn't, how they positioned the shift with their teams and clients, and how they scaled their capabilities through technology, hiring, and strategic partnerships. This session gives you a blueprint—specific enough to be actionable, but flexible enough to work for your size and market.