Cyber Resilience Go-to-Market Mastery: Accelerating Growth with Todyl + SPECTRA
October 22, 2025 at 10:00 am MT
What if your security implementations came with independent certification, warranty backing, and access to preferential cyber insurance? Discover how combining the Todyl Platform with SPECTRA validation creates compelling competitive advantages that accelerate sales cycles, open new revenue streams, and position you as the trusted cybersecurity advisor clients need in today's evolving risk landscape.
What You’ll Learn
Marketing and Positioning Strategies
Learn how to effectively communicate the value of comprehensive security delivered through Todyl's unified platform, enhanced with SPECTRA's third-party validation. Discover how access to preferential cyber insurance rates and warranty-backed services differentiates you from competitors. We'll share messaging frameworks and proven scripts that position these benefits as tools to open doors and accelerate decision-making.
Sales Process and Pricing Frameworks
Explore pricing models and packaging strategies that drive growth with Todyl's comprehensive security platform combined with SPECTRA certification and warranty backing. From introducing validated security early in sales cycles to structuring premium service tiers, you'll gain actionable frameworks for positioning your offerings as complete security solutions rather than point products.
Delivery and Retention Best Practices
Understand how to guide clients through validation while setting expectations for success. Learn retention strategies built on demonstrating measurable security outcomes, proactive threat prevention, and continuous compliance improvements. Discover how certified services create natural opportunities for strategic conversations that strengthen partnerships and increase client lifetime value.
Event Details
Join us for an in-depth exploration of how the Todyl Platform, combined with SPECTRA's third-party validation, transforms MSP competitive positioning. Todyl delivers comprehensive prevention, detection, response, and compliance through a unified platform that's simple to deploy and manage. When you add SPECTRA certification that validates your implementations meet rigorous standards, clients gain access to preferential cyber insurance rates and warranty-backed services that demonstrate measurable security outcomes.
Our expert panel will share real-world success stories, practical go-to-market strategies, and proven frameworks for building a thriving practice around validated security implementations. From positioning and pricing to delivery and demonstrating ongoing value, this session equips you with actionable insights you can implement immediately.
Speakers
Edouard von Herberstein
Eric Altamura
Andrew Scott
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