The Trust Gap: How MSPs Turn Security Promises Into Documented Proof

February 17, 2026 at 10am MT

Your clients no longer accept "we're monitoring you." They demand proof. In this live webinar, we'll show you how to shift from reactive security to continuous assurance, with practical approaches that drive retention, win competitive deals, and justify premium pricing, including:

  • The two-part methodology that's working: proactive threat briefings throughout the month that build credibility as a strategic advisor + monthly proof reports that document threats prevented and risk reduced
  • How to leverage Todyl Community threat intelligence to stay ahead of emerging threats and brief clients before they ask, positioning you as the expert, not the vendor
  • Ready-to-use templates and a simple implementation path to launch with 3 clients this week and scale from there
  • Live demonstrations of both components: see exactly how to deliver threat briefings and generate monthly cybersecurity reports that prove ongoing value

Event Details

Join us as Andrew Scott (Field CISO) and Zach Dressander (Sr. Director Partner Marketing & Campaigns) demonstrate this approach in a 60-minute conversation with live demos. Not slides, not theory, but the actual tools and workflows you'll use.

Come away with:

  • Clear insight into what's costing you deals right now: why "trust me" security is losing to competitors who can "show me," and how the gap between promise and proof is driving client churn and price compression
  • Battle-tested strategies for winning renewals with clients who see value every month, passing insurance questionnaires with documented evidence, and differentiating on proof instead of competing on price
  • Everything you need to start this week: threat briefing templates, monthly report frameworks, Community access instructions, and a non-overwhelming implementation plan you can execute immediately

Speakers

Andrew Scott

Field CISO
Todyl

Zach Dressander

Sr. Director Partner Marketing & Campaigns
Todyl

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