The Trust Gap: How MSPs Turn Security Promises Into Documented Proof

February 17, 2026 at 10am MT

Your clients no longer accept "we're monitoring you." They demand proof. In this live webinar, we'll show you how to shift from reactive security to continuous assurance, with practical approaches that drive retention, win competitive deals, and justify premium pricing, including:

Clear understanding of the Advise. Implement. Operate. framework and how threat management demonstrates advisory value continuously
The 7-question approach for profiling threats that positions you as a strategic advisor
Live demonstration of Security Assessment, Risk Register, and reporting tools that identify gaps, prioritize by business impact, and make your value visible in every QBR
Confidence in the peer baselining approach that creates urgency and justifies investment using data from similar clients
Actionable next steps: threat intelligence sources to monitor, the PDR evaluation framework, and how to launch with your first 2-3 pilot clients

Event Details

Join us as Andrew Scott (Field CISO) and Zach Dressander (Sr. Director Partner Marketing & Campaigns) demonstrate this approach in a 60-minute conversation with live demos. Not slides, not theory, but the actual tools and workflows you'll use.
‍

Come away with:

Clear insight into what's costing you deals right now: why "trust me" security is losing to competitors who can "show me," and how the gap between promise and proof is driving client churn and price compression

Battle-tested strategies for winning renewals with clients who see value every month, passing insurance questionnaires with documented evidence, and differentiating on proof instead of competing on price

Everything you need to start this week: threat briefing templates, monthly report frameworks, and a non-overwhelming implementation plan you can execute immediately