This is Part 3 of our 6-part series detailing our State of MSP Security Maturity Report 2025 and the strategies MSPs can use to break through the plateau.
Your security dashboard shows green across the board. Endpoints protected, network monitored, firewall logs analyzed. By traditional IT standards, you're covered.
Then you get the call: "We think we've been breached."
The forensics reveal an uncomfortable truth. Attackers spent three weeks moving through identity systems and cloud applications before touching a single endpoint. Your first alert came when the damage was already done.
Identity has become the primary attack vector, yet only half of MSPs monitor their clients' identity systems effectively. This represents the largest security blind spot in modern environments.
Here's what you're missing without comprehensive identity monitoring:
Authentication anomalies that signal compromise: Impossible travel patterns, off-hours access from new devices, or multiple failed authentication attempts followed by success.
Privilege escalation attempts across connected systems: Users suddenly gaining admin rights, service accounts being modified, or lateral movement between cloud applications.
Identity provider modifications that create persistence: New admin accounts, modified security policies, or changes to multi-factor authentication settings.
Start with these immediate implementation steps:
Microsoft 365 environments: Enable Azure AD Identity Protection and configure risk-based conditional access policies. Set up alerts for impossible travel, leaked credentials, and unfamiliar sign-in properties.
Multi-platform environments: Deploy identity analytics tools that can correlate authentication data across different providers. Focus on solutions that provide unified dashboards for Google Workspace, Azure AD, and on-premises Active Directory.
Key metrics to track: Failed authentication rates, privilege changes, new device registrations, and access pattern deviations from established baselines.
Cloud environments change constantly—new services deployed, permissions modified, configurations drifting from security baselines. Without continuous monitoring, you're flying blind on security posture degradation.
The challenge isn't just visibility—it's the scale and complexity of modern cloud deployments. Your clients likely use multiple cloud platforms simultaneously, each with different security controls and monitoring capabilities.
Practical Cloud Monitoring Implementation
Start with configuration management: Deploy cloud security posture management (CSPM) tools that continuously scan for misconfigurations across AWS, Azure, and GoogleCloud platforms.
Focus on high-risk changes: Monitor public storage buckets, overly permissive IAM policies, disabled logging, and network security group modifications.
Automate baseline drift detection: Establish security configuration baselines and alert when deviations occur, rather than waiting for manual audits to catch problems.
Cross-platform correlation: Implement tools that can track data and user access patterns across multiple cloud services, not just within individual platforms.
Rather than trying to expand monitoring everywhere at once, follow this priority sequence based on risk and implementation complexity:
Month 1-2: Identity Foundation Deploy basic identity monitoring for your highest-risk clients first. Focus on impossible travel detection and privilege escalation alerts before expanding to advanced behavioral analytics.
Month 3-4: Cloud Security Posture Implement configuration monitoring for public cloud environments. Start with automated scans for common misconfigurations before building custom compliance frameworks.
Month 5-6: Advanced Correlation Add cross-platform analytics that correlate identity and cloud events.This enables detection of sophisticated attacks that span multiple systems.
The biggest operational hurdle isn't deploying new monitoring tools—it's integrating their alerts and data into your existing security operations workflow.
Alert fatigue prevention: New monitoring capabilities often generate significant alert volumes initially. Plan for tuning periods and ensure your team can distinguish between genuine threats and expected activity.
Staff training requirements: Identity and cloud security analysis require different skills than traditional endpoint investigation. Budget for training time and consider whether your current team has the expertise needed.
Client communication: Expanded monitoring often reveals security issues that weren't visible before. Prepare to explain findings constructively rather than creating panic about newly discovered problems.
MSPs with comprehensive monitoring capabilities gain significant advantages in client acquisition and retention. They can confidently promise earlier threat detection and demonstrate superior security outcomes through measurable improvements.
More importantly, comprehensive monitoring enables proactive security recommendations rather than reactive incident response. This transforms client relationships from vendor transactions to strategic partnerships.
The conversation shift: Instead of "We detected and responded to an incident," you can say "We identified unusual authentication patterns and strengthened access controls before any compromise occurred."
Premium service justification: Clients willingly pay more for MSPs who can demonstrate comprehensive protection across their entire digital environment, not just traditional infrastructure.
Ready to close your monitoring gaps? Start with an honest assessment of what you can and can't see in your clients' environments.
Week 1: Audit your current monitoring coverage across identity, cloud, and application layers for your top five clients.
Week 2: Identify which platforms and services have limited or no monitoring coverage.
Week 3: Research and test identity monitoring solutions for your most common client environments.
Week 4: Develop implementation plans that prioritize based on client risk levels and technical complexity.
The MSPs who implement comprehensive monitoring will detect threats faster, respond more effectively, and build more valuable businesses. Those who stick with traditional endpoint and network monitoring will continue discovering breaches weeks after they began.
The visibility advantage is real—and it's available to MSPs willing to expand beyond yesterday's monitoring approaches.
Ready to see where you stand? Our Security Maturity Assessment identifies your biggest improvement opportunities and shows you which changes will deliver the fastest results.
