Building Cyber Resilience in SMB: From Hospitality to High-Tech Security

September 23, 2025

Join Ken Patterson from Todyl and Gabriel Sierra from Techvera as they explore how hospitality principles can transform MSP service delivery while building enterprise-grade cyber resilience for small and medium businesses. Together, they discuss the evolution from reactive IT support to proactive digital transformation, examine the critical importance of ideal client profiling, and reveal how relationship-driven approaches create lasting business success in the cybersecurity landscape.

What You’ll Learn

Hospitality-Driven MSP Excellence

Discover how to integrate hospitality principles into technical service delivery, including recruitment strategies that prioritize customer service experience and training programs that develop essential soft skills alongside technical expertise.

SMB Cyber Resilience Strategy

Learn comprehensive approaches to cybersecurity that go beyond prevention - focusing on maintaining operations during attacks, rapid recovery protocols, and implementing enterprise-grade security features at SMB-friendly price points using frameworks like NIST.

Strategic Client Selection & Growth

Master the art of defining your ideal client profile (ICP), understand when and how to say "no" to prospects who don't align with your security standards, and discover why selective client acquisition leads to stronger, more profitable long-term relationships.

Event Details

In this webinar, you'll gain actionable insights and practical strategies tailored for MSPs looking to differentiate their services through relationship-building, implement comprehensive cybersecurity solutions for SMBs, and create sustainable growth through strategic client selection. This webinar is essential for MSP owners and service leaders seeking to move beyond commodity IT support, establish themselves as trusted digital transformation partners, and build resilient security practices that protect both their clients and their business reputation.

Speakers

Ken Patterson

Director of Community
Todyl

Gabriel Sierra

Director of Growth and Strategic Partnerships
Techvera

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